“Consumer demand for accessing personal health records (PHR) online is now at more than 70 million Americans, according to Cybercitizen Healthâ„¢ v8.0, the latest consumer study and strategic advisory service from pharmaceutical and healthcare market research company Manhattan Research. Despite significant interest in this type of service, only 7 million U.S. adults actually use PHRs.
Compelling offerings from vendors ranging from Google, WebMD, and Microsoft to multiple insurers and employers have sparked buzz around PHR in the past year. But for average consumers not motivated by a serious illness, significant barriers such as privacy concerns, lack of understanding, and doubts to PHR efficiency hinder adoption.”
Article
eHealthserver.com, 16 January 2009
