“Much like its ecomagination marketing program that tapped into all things “Green” GE today hosted a special press event to announce its latest marketing schtick, Healthymagination wherein GE plans to invest some $6B into the healthcare space over the next 6 years. Based on what was said in today’s conference and reviewing the various press material, Healthymagination comes across as low on vision, low on imagination but high on hype.”
Article
John Moore, Chilmark Research, 7 May 2009
