“The Summer Institute on Web Strategies for Health Communication covers how to develop and implement a Web strategy to drive a health organization’s online presence, specifically the processes for selecting, using, managing, and evaluating the effectiveness of Web technologies for health communication. With 84% of online Americans using the Web for health information, healthcare organizations need a web strategy and healthcare professionals need to understand the latest technologies to plan and execute health communication initiatives. There can be a risk in not embracing the Web if other health organizations are and if healthcare consumers expect it. Yet it is difficult to know which of the rapidly evolving Web technologies to use and how to use them to provide effective health communication, especially as part of a coherent Web strategy.”
Article
Lisa Gualtieri, Web Strategies for Health Communication, May 2009
