“If you’re in the market of trying to help consumers improve overall health and wellness, one microchoice at a time, then you are armpit-deep in the data market, my friend.
Personal Health Records (PHRs) providers are, in essence, next-gen health data companies.
Yes, this is a vast oversimplification, due to the ’sensitive’ nature and uniquely weighted values of health data. Not having info about the cheapest used bicycle for your next Holland tulip tour may not be a life or death issue, while knowing about the latest treatment modality for your type of pancreatic cancer may be.”
Article
Jen S. McCabe, Health Management Rx, 29 July 2009
