“If we have learned one thing, it’s that we need to leverage existing devices,” Aetna’s head of eHealth Product Management, Dan Greden said during his presentation at the World Healthcare Congress’ Wireless Health event in Boston last week. Aetna has more than 19 million customers for its medical insurance plans.
“A very good example is the iPhone as exercise tracker,” Greden explained. “Someone asked me earlier why I carry a BlackBerry, well, that’s because it’s the device Aetna has deemed safe enough for my corporate email.”
Article
Brian Dolan, mobihealthnews, 7 August 2009
