“Healthcare marketers and thought leaders have been struggling to find ways in which the popular new social media applications like Twitter and Face Book can be used to dramatically change medicine in the same way that they have changed how we gather our news and connect with friends.
A Nashville-based company, change:healthcare, (that’s right, all lower case) has hit on a Twitter application that allows consumers to get healthcare cost and medical information wherever they are – in the exam room, in the car, in the hospital – so they can make informed decisions and save money.”
Article
Martin Trussell, Health Plan Innovation Blog, 29 September 2009
