“The national health care debate right now is all about giving more people affordable access to doctors and hospitals. Yet the vast majority of health care decisions — 80 percent or more, experts say — are made by individuals instead of medical professionals, whether those choices are about diet and exercise or ways of managing chronic conditions like diabetes.
The long-term answer to improving the health of the nation’s population and curbing costs, experts agree, is to help people make smarter decisions about their own health. And the most powerful potential tool in the march toward intelligent consumerism in health care may be the Web. That is why a startup company led by Adam Bosworth, former head of the Google Health team, plans to become the newest entrant to the online consumer health business.”
Article
Steve Lohr, The New York Times, 12 October 2009
