“Could you carry on a conversation with a scientist, parking attendant, doctor, and cafeteria worker who live and work all around the country? What about 55,000 of them?
Mix in some students and administrative staff, and keeping a conversation running among these diverse groups sounds like a feat for an army, or at least the beginning of a bad joke. But Mayo Clinic’s internal communications staff was able to do just that with about 20 people who produce content for an intranet, print and electronic newsletters and magazines, digital signage, e-mails, podcasts—just about everything they could get their hands on.”
Article
Lindsey Miller, Ragan.com, 27 October 2009
