“The area of the healthcare market, which a large number of next generation healthcare providers would like to occupy, can be looked on as a heavily defended piece of coastline. The nextgen providers, packed into landing crafts, are pinning their hopes on their wonder weapon – Health 2.0. However halfway up the beach the troops come under heavy fire from three well-armed groups; big pharma, insurers and the medical profession. There is also some sniping from the patients themselves. Health 2.0 does not seem to be living up to its role as a super weapon, a rickshaw with a crossbow mounted on it rather than a tank, in fact it draws more fire than it can return. The best that can be hoped for is some degree of convergence – but in such a one sided battle convergence would probably involve incumbents demanding the crossbow is replaced with a bow and arrow.”
Article
Peter Kruger, theMobileHealthCrowd, 29 October 2009
