“While interesting, talking about new medical technology can be detailed, technical and heavy going. So how do you make the latest in 3D imaging catchy and easy to understand for media and their audience? The trick is to personalise it and let those that benefit from the technology first hand (eg, surgeons and patients) explain it in their own words as this interview with a pioneering surgeon on Sky News demonstrates.”
Article
HealthTechnica, 18 November 2009
