“Late last month, I published an analysis focusing on whether Baby Boomers are using social technologies. I looked at this issue because some have argued that Boomers are shying away from social media.
It’s no secret that older people are relying on social tools for health and wellness purposes. As a result, marketers are urging (and sometimes begging) health organizations to begin using social media technologies more aggressively.”
Article
Fard Johnmar, Walking the Path, 17 November 2009
