“It’s not always obvious how big the opportunity for connected mHealth Records is because not many of us are familiar with the 8 Unique Abilities of Mobile as the newest Mass Media:
1st unique ability – mobile is personal
2nd unique ability – mobile is permanently carried
3rd unique ability – mobile is always on
4th unique ability – mobile has a built-in payment channel
5th unique ability – mobile is available at the point of creative impulse
6th unique ability – mobile is most accurate at measuring its audience
7th unique ability – only mobile can capture the social context of consumption
8th unique ability – only mobile can offer augmented reality”
Article
3G Doctor Blog, 11 January 2010
