“Imagine the ease. It’s 2 a.m. and you can’t stop thinking about your saggy midsection. You log on to SurgeonHouseCall.com and create a free patient profile declaring your wish to get a tummy tuck. You fill out a brief medical history and include photographs of the problem area.
In no time, three plastic surgeons offer detailed opinions on the best course of action — with price quotes. It’s as if SurgeonHouseCall.com co-opted the LendingTree slogan, “When banks compete, you win”.”
Article
Catherine Saint Louis, The New York Times, 21 January 2010
