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13
February, 2012
Monday

Physicians in 2012: The Outlook for On Demand, Mobile, and Social Digital Media

“While most providers don’t communicate with patients via email, secure messaging portals or instant messaging, online patient-physician communication is becoming more common, according to a new report from Manhattan Research. About 39 percent of physicians now have electronic communications with their patients, a 14-point increase since 2006, the report claims.
Physician smartphone adoption rates will experience significant growth over the next few years. Currently, 64% of U.S. physicians own smartphones, but this will increase to 81% penetration in 2012, according to the latest physician report from pharmaceutical and healthcare company Manhattan Research. “Physicians in 2012: The Outlook for On Demand, Mobile, and Social Digital Media”, is part of the company’s Taking the PulseĀ® market research and strategic advisory service. The report looks at how physician use of emerging technologies such as mobile and social media will evolve in 2012 and serves as a guide for manufacturers and publishers looking to leverage imminent digital opportunities.”

Article
Brian Ahier, Healthcare, Technology & Government 2.0, 1 February 2010

2 February 2010 | Categories: News | Country: United States | Tag(s): Communication, Online, Physicians, smartphone, Social Media
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