“The Internet has considerably more influence over consumer health decisions and actions than traditional channels like print, TV and radio, according to a new report from Manhattan Research.
“Health Influence Mapping: Benchmarking the Influence of Various Sources on Consumer Health Actions” points out that though the Internet’s role in healthcare has soared over the past decade, healthcare professionals still have the strongest effect on consumer health behavior.”
Article
Bernie Monegain, Healthcare IT News, 10 February 2010
