“Internist Joseph Scherger, M.D., wants to do for patients what the online broker E-Trade did for investors: put them in charge. And like E-Trade, he’s depending on reliable technology and communication tools.
Scherger is vice president of primary care at 289-bed Eisenhower Medical Center, Rancho Mirage, Calif. He came from the University of California at San Diego, joining Eisenhower specifically to develop a patient-centered medical home model of primary care. “Eisenhower has invested in excellent specialists, but people complain that they don’t have a primary care doc,” he says, noting that the retiree-heavy Palm Springs metropolitan area has only about 60 percent of the primary care physicians it needs. His job is to attract more of them, and his strategy is to make primary care the highly personal and rewarding job it ought to be, rather than the rushed, crowded, paperwork-filled grind that it so often is.”
Article
Health Data Management Magazine, 1 March 2010
