“It’ll probably come as no surprise to find out that I’m a big advocate for the increased use of digital technologies in healthcare. And it’s not just in marketing where I think a greater use of digital is not only inevitable, but also in nearly every facet of the healthcare system. It’s essential to improving healthcare for everyone. Over the past five years, the industry has changed dramatically as more and more digital technologies have replaced “traditional” ones. Some have been for the better and others still have a ways to go before we can decide if we’re better off.”
Article
Dose of Digital, 2 March 2010
