“As increasing numbers of healthcare companies and government organizations turn to dedicated social networks to engage healthcare professionals, business models for interacting with doctors are changing. But can these networks really improve outcomes for healthcare companies, and what is the future for the pharma rep?
Len Starnes, Digital Marketing & Sales Manager at Bayer Schering pharma in Berlin, says that he has been looking at the growth of dedicated physician networks, and he is convinced that these are the places where the healthcare industry should engage professionals.”
Article
Daniel Ghinn, Creation Interactive, 30 April 2010
