“Any member of a customer-loyalty program at a grocery store chain has likely noticed that, at the end of a transaction, the register spits out coupons for products he or she uses routinely. That’s not a coincidence.
The ads are generated by what’s called a customer relationship management system. That same technology is making its way into the health care industry so hospitals can market to patients and physicians the same way supermarkets do — by sending information they think a customer needs or wants based on their history.”
Article
Pamela Lewis Dolan, amednews, 19 July 2010
