“Sources with a strong track record of reliability or distinguished conduct were heavily favored, as with the Mayo Clinic. Some mentioned that they gravitated towards “trusted online sites related to health care issues,” but many people didn’t disclose what constituted a trusted source. A clear turn-off were sites that were too heavily slanted on the marketing side. Others stated that only the most basic of health and science information is gathered online given the Web’s intractable nature in sorting out “trusted opinion from [the] fringe”.”
Article
Social Media Healthcare, 18 August 2010
Abstract (Thiele 2010)
