“The use of social networking in healthcare is fostering greater online collaboration that can lead to improved health outcomes and drive down costs, according to a new report from the Healthcare Performance Management Institute.
“HPM in the Era of Twitter: Harnessing the Social Networking Phenomenon” examines how social media and other Health 2.0 initiatives are transforming the healthcare marketplace and how organizations can leverage the power of technology to connect plan sponsors, members and the provider community in a cost-efficient interactive healthcare system.”
Article
Molly Merrill, Healthcare IT News, 26 October 2010
Totally agree, however, platforms need to be sensitive to their desired population. Is Facebook or Twitter the best site for an 80 year old? We have created a site for families to communicate, where relevant information can be disseminated amongst the family group to help manage healthcare issues. It’s a safe, simple and secure alternative, where information is tailored to the individuals needs.
Of most importance is preventative information, so that issues can be managed before hospital treatment is required. This includes medical, dietary and exercise information.