“Realizing that personal health records are difficult to sell, Microsoft and Google Inc. spent 2010 reevaluating their business models for PHR services. The two tech titans have had mixed success, and the coming years may bring further struggle.
The problem has not been with individuals, but with the health care industry itself. As SearchHealthIT.com mentioned back in June: “[P]ersonal health records remain a nascent concept in the health care world, with consumers slowly catching on to their use. A recent survey by the California HealthCare Foundation shows PHR services are not widely adopted — but patients who have used them trust their doctors more and pay closer attention to their own”.”
Article
David Schneider, Health IT Pulse, 20 December 2010
