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Social media becoming more important in patient healthcare decisions

“The hidden costs of U.S. health care for consumers: A comprehensive analysis produced by the Deloitte Center for Health Solutions, in Washington, D.C. had some startling findings on healthcare. First is that consumers are concerned about health-related costs and are acting to avoid higher exposure. Among the hardest-hit consumers are those with medical problems, seniors, and those caring for others. Study finding also suggest that there is growing awareness,and increasing use,of alternative and over-the-counter products. It also seems that the use of social media for health is increasing as well.”

Article
Richard, World of DTC Marketing, 28 March 2011
Abstract (Greene 2011)

30 March 2011 | Categories: News | Country: United States | Tag(s): Decision Making, Health Information, Patient, Reliability, Social Media
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