“The hidden costs of U.S. health care for consumers: A comprehensive analysis produced by the Deloitte Center for Health Solutions, in Washington, D.C. had some startling findings on healthcare. First is that consumers are concerned about health-related costs and are acting to avoid higher exposure. Among the hardest-hit consumers are those with medical problems, seniors, and those caring for others. Study finding also suggest that there is growing awareness,and increasing use,of alternative and over-the-counter products. It also seems that the use of social media for health is increasing as well.”
Article
Richard, World of DTC Marketing, 28 March 2011
Abstract (Greene 2011)
