“The failure to involve health care professionals is the biggest reason why Google Health failed. I hope people will begin to realize that nothing will change in health care unless physicians are on board 100%. Like it or not, doctors still wield tremendous influence over their patients, so for consumer health innovations to succeed, it needs to come through the doctor’s office.
“One more thing” works well for Steve Jobs and Apple when announcing new products. But when it comes to health technology, requiring physicians and patients to take any additional steps is a surefire recipe for failure.”
Article
Kevin Pho, KevinMD, 27 June 2011
