“One of the basic questions every developer asks themselves before publishing an application is whether to charge for download, or to monetize the app another way. The decision to set a price for a download, however, does not end here. Developers must understand the market and the potential customer, as different stores attract rather different user groups, as well as different app categories target different customers with very different habits.”
Article
Egle Mikalajunaite, research2guidance, 20 July 2011
