“Once upon a time, being diagnosed with the “C” word, cancer, was information that kept people quiet and within the family. Today, social media platforms like Facebook, Twitter and blogs have increasingly become routine settings for discussions regarding the most personal of concerns” — like health care, according to an analysis titled, Seeking Social Solace: How Patients Use Social Media to Disclose Medical Diagnoses Online from Russell Herder, a Minneapolis-based marketing & PR agency.
To understand how social media have transformed how patients communicate about their diagnoses, Russell Herder analyzed the prevalence and content of post-diagnosis conversations online.”
Article
Jane Sarasohn-Kahn, Health Populi, 22 July 2011
