“Blue Chip Patient Recruitment says the future of patient sourcing for clinical trials lies in social media.
The patient recruitment specialist surveyed 179 adults – all actively engaged members of health-related social media networks above the age of 18 – from February to April.
It found that although 81 per cent of the so-called E-patients were interested in participating in clinical trials, just 16 per cent had done so.
The firm also discovered that despite this willingness to participate, only 30 per cent of respondents were aware of clinical trial websites such as ClinicalTrials.gov, National Breast Cancer Foundation and Depression Connect.”
Article
Natalie Morrison, Outsourcing-pharma, 26 July 2011
