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Drug companies should use the Internet to recruit patients

“The Internet must be an essential tool for pharmaceutical companies trying to recruit patients for clinical trials, concludes a new report from a British-based market analysis firm.
The report, the latest in the “eHealthInsight Series” from Datamonitor, notes that an increasing number of pharmaceutical companies are using the Internet at all stages of the clinical trial process, including patient recruitment and retention, to overcome delays that harm profits.”
Article
Richard Pizzi, Healthcare IT News, 23 July 2008

Tagged: and ; posted on Wednesday, July 23rd, 2008 at 6:42 pm
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E-Prescription Networks to Merge

“The nation’s two electronic prescription networks plan to announce today that they are merging in an effort to encourage the adoption of their technology by doctors and patients.
Alexandria-based SureScripts and St. Paul, Minn.-based RxHub are extensions of different parts of the pharmaceutical industry. SureScripts is owned by retail and independent pharmacies; RxHub is owned by three major drug benefit managers, which are also mail-order pharmacies. The companies say they hope the broader use of the technology will cut down on costs and medical mistakes.”
Article
Zachary A. Goldfarb, Washington Post, 1 July 2008

Tagged: , , and ; posted on Tuesday, July 1st, 2008 at 8:55 pm
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Pharma to see growth in drug safety monitoring IT

“Pharmaceutical companies are increasingly relying on signal detection technologies to aid in identifying and managing adverse drug events, says a new report.
According to analysts at the British market research firm Datamonitor, the pharmaceutical industry will see accelerated growth in the uptake of drug safety monitoring technology.
Article
Richard Pizzi, Healthcare IT News, 6 June 2008

Tagged: , , , and ; posted on Friday, June 6th, 2008 at 7:46 pm
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Healthcare IT plays key role in curing diseases, researchers say

“Over and over again at the Bio-IT World Conference in Boston this week, researchers, providers, pharmaceutical companies and vendors alike hailed the role of electronic data exchange as central to the advances being made in disease research.
The advances are linked to the mapping of genetic code and the relative ease and speed electronic data provides for analyzing and sharing research.”
Article
Diana Manos, Healthcare IT News, 30 April 2008

Tagged: and ; posted on Thursday, May 1st, 2008 at 8:31 am
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Pharmaceutical industry lags behind on the Internet

“Pharmaceutical companies have been slow to take advantage of the marketing opportunities offered by the Internet - and if the industry doesn’t develop new online strategies, it will be left behind.
This ominous assessment comes from a new market research report, titled “Reaching doctors and patients through new digital media.”
Article
Richard Pizzi, Healthcare IT News, 24 April 2008

Tagged: , , and ; posted on Thursday, April 24th, 2008 at 10:24 pm
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EFPIA makes recommendations on EMR use

“The European Federation of Pharmaceutical Industries and Associations (EFPIA) has issued recommendations for EU policymakers on the use of shared electronic medical records in clinical research.
Industry representatives argue for structures that guarantee both patient privacy and make clinical research more efficient.”
Article
e-Health Europe, 9 April 2008

Tagged: , , , and ; posted on Wednesday, April 9th, 2008 at 7:29 pm
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Calif. plan to track medicine hits snag

“The nation’s first law that requires high-tech tracking devices to help thwart prescription-drug counterfeiters is facing one more hurdle as drug companies, wholesalers and pharmacies push for a two-year delay.”
Article
Julie Appleby, USA Today, 25 March 2008

Tagged: , , and ; posted on Tuesday, March 25th, 2008 at 9:30 pm
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New Web Portal Provides U.S. Physicians With Unbiased Information On Pharmaceutical Marketing Practices

“The Federation of State Medical Boards Research and Education Foundation (FSMB) announced the launch of a new Web-based tool providing U.S. physicians with access to accredited educational programs about pharmaceutical industry marketing techniques and their effect on prescribing practices.”
Article
Medical News Today, 24 March 2008

Tagged: , and ; posted on Monday, March 24th, 2008 at 9:14 pm
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Pharma RFID market expected to hit $1 trillion by 2020

“The market for Radio Frequency Identification, or RFID, applications in pharmaceuticals is conservatively estimated to reach $600 million by 2012 with a compound annual growth rate of 60 percent, according to a new market research study.
One quarter of the major pharmaceutical companies are expected to implement large-scale RFID projects to reduce costs, improve inventory control, track clinical trials and manage samples, claim the authors of “RFID in Pharmaceutical Manufacturing,” a study by the market research firm Kalorama Information.”
Article
Richard Pizzi, Healthcare IT News, 5 March 2008

Tagged: and ; posted on Wednesday, March 5th, 2008 at 9:14 pm
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The First Web 2.0 Pharmaceutical News Portal

“World Pharma News project is launching a Web 2.0 pharmaceutical news platform, named as well World Pharma News but with attached ‘.net’ extension. Web 2.0 generally represents knowledge-oriented social-networking platforms focused first of all on collaborative approaches.”
Article
eHealth News.EU, 2 February 2008

Tagged: , and ; posted on Monday, February 4th, 2008 at 9:01 am
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HEALTH2.0: Sermo, Pfizer: Big Pharma puts big toe in social networking waters

“This is the latest version of Big Pharma’s experiment to figure out how to replace the incredibly inefficient way it researches, sells to and communicates with doctors. The very baby steps of starting to cut those detail forces are just starting to be taken, but while those empires slowly get dismantled over the coming decade(s), something needs to be put into its place. eDetailing via video has been a bust so far, and putting those hot cheerleaders into the doctor’s office is getting more and more expensive.”
Article
The Health Care Blog, 15 October 2007

Tagged: and ; posted on Tuesday, October 16th, 2007 at 12:22 am
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European Consumers Seeking Health and Pharmaceutical Information

“European consumers have been a long-neglected piece of the strategic puzzle for most marketers at health and pharmaceutical companies. Yet signs increasingly point to the degree to which European consumers are, in fact, researching health information and treatment options, and ultimately taking action as a result of those information searches.”
Article
eHealth News EU, 13 October 2007

Tagged: , , and ; posted on Sunday, October 14th, 2007 at 8:11 am
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